WhatsApp marketing messages to customers who opted in
When your customers in Saudi Arabia agree to receive your offers, your system sends them on WhatsApp through Tawked Notifications, from your own number, with a Meta-approved marketing template. Saudi Arabia's Personal Data Protection Law and WhatsApp's policy both require that consent. Anyone who turned off your offers inside WhatsApp is skipped by Tawked, with nothing sent or charged.
Tawked Notifications is a WhatsApp Business API service for Saudi businesses.No subscription: Tawked’s fee is 0.00 SAR per message today, and Meta bills you its own rates directly.
Key points
Opt-in that names your business
Meta requires the opt-in to name your business. You can collect it outside WhatsApp too: on your website, at checkout, in your shop, or on a form the customer signs.
Opting out is the customer's right
WhatsApp's policy requires you to respect every opt-out request, on or off WhatsApp. When someone turns off your offers inside WhatsApp, Tawked records it and refuses every marketing template to them from then on, while their order messages keep arriving. An opt-out request that reaches you another way is yours to record in your customer list, so your system stops sending them offers.
WhatsApp's limit per recipient
WhatsApp may limit how many marketing messages a person receives from all businesses together. A message held back this way fails with error 131049; wait at least a full day before sending it again. The limit applies to marketing templates only.
Messaging people who never agreed harms your number
WhatsApp's policy forbids contacting people without opt-in, and its terms forbid bulk or automated sending from the regular app or from unofficial tools. When people block you or ignore your messages, Meta lowers the template's quality rating and may pause it. A new business starts with a limit of 250 customers a day outside the customer service window.
How to send an offer on WhatsApp today
Your system chooses the recipients and the time, and Tawked sends every message it asks for.
Collect the opt-in.
Name your business and say the customer agrees to receive its offers on WhatsApp, then store the opt-in with its date in your system.
Create a marketing template.
Write it in the Tawked console in Arabic or your customers' language; Meta reviews it within 24 hours at most.
Send from your system.
One POST /v1/whatsapp/messages request for each customer who opted in, with an API key allowed to send.
Follow each message.
Its status reaches you by signed webhook. A request to a number that turned off your offers returns 422 consent_opted_out before anything is sent.
Common questions
How do I send bulk WhatsApp marketing messages without getting my number banned?
Send them through the WhatsApp Business API with an approved marketing template, only to people who agreed to receive them. Bought lists and unofficial sending tools break WhatsApp's policy, lower your number's quality and can get its templates paused. Tawked Notifications skips anyone who turned off your offers inside WhatsApp, with nothing sent or charged.
What does Saudi law require for marketing messages?
Saudi Arabia's Personal Data Protection Law requires the customer's prior consent before marketing to them, and a way to withdraw it that is no harder than giving it. Keep every opt-in with its date, and honour every opt-out; Tawked Notifications records anyone who turns off your offers inside WhatsApp.
How do I collect a customer’s opt-in for offers?
On any channel: your website, the checkout page, your shop or a paper form. Meta's opt-in guidance asks that the opt-in names your business and that the customer knows they are agreeing to your WhatsApp messages, so keep each opt-in with its date and how it was given. Tawked then skips anyone who turns off your offers inside WhatsApp.
How much does a WhatsApp marketing message cost in Saudi Arabia?
Under Meta's rates since October 1, 2026, a marketing message to a Saudi number costs about 0.2159 SAR (USD 0.0576), as we checked it on October 9, 2026, against about 0.0401 SAR for a utility message. Tawked's fee on either is 0.00 SAR today.
Can I put an offer inside an order update?
No. In Meta's template categories, a message that mixes an update and an offer is marketing, so it reaches only customers who opted in, at the marketing rate. Send the order update with a utility template that reaches every customer with an order, and the offer with a separate marketing template; you write both in the Tawked console.
Does Tawked schedule offers and choose the audience?
No. Tawked sends a message when your system asks for it, so the audience and the timing are yours. If you want a screen that builds audiences and schedules sends, a WhatsApp platform with that tool fits better today.
Start with a message your customer needs
Sign up with your mobile number
No contracts, and no card.
Connect your business number
In Meta's own window, opened from the Tawked console.
Send your first template
Try it on your own phone from the console, then send it from your system with a tk_live_ key.